SEO experts use various tools to ensure that search engine bots can crawl and index websites. Looking for an unindexed site is next to impossible (unless a recent indexing glitch has happened), and it would make the site practically non-existent since it can’t be found anywhere on the web.Īnd that’s why a site structure that enables efficient crawls is a vital part of a successful on-page SEO strategy. Indexing allows a website to show up in search results, and to make that happen, bots should be able to effectively crawl your site. But a site structure that makes crawls simpler for search engine bots is also essential. Many factors play key roles in a website’s search engine ranking, including keywords and backlinks.
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